real estate value chain

基本解释

The case study is analyzed about value chain of real estate enterprise.
同時以房地産企業價值鏈爲例進行了應用分析和優化。
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Real estate; Value chain; Investment decision-making; The value of the project.
房地産；價值鏈；投資決策；項目價值。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通過對房地産企業的價值鏈及房地産品牌對買方價值、競爭優勢的影響進行分析，說明房地産品牌營銷的重要性。