premium price

基本解释

But does organic food's premium price translate into any real health or environmental benefits?
那么有机食品的高端价格可否带来任何一些身体健康或者环境改善？
The nature of the overall Starbucks experience allows the chain to charge a premium price for its products.
星巴克咖啡为其客户提供的星巴克体验使得这个连锁店可以提高其顾客的消费价格。
Steve Jobs's natural talent is to imagine not only what consumers want now but also what they will want in the future -- and pay a premium price for.
乔布斯的天生才能是想象，不仅是客户现在想要什么，而且是未来要什么—并在上面押赌注。

Solar developer Stanley Florek of Seattle says the fixed,premium purchase price gives alternative energy suppliers assurance they'll recover the high costs they pay upfront.
"And usually there is a price premium for organic products.

It, too, has great looks and lots of premium features (and a premium price).
FORBES: Magazine Article
Drugmakers are producing vaccines that weren't possible before--and getting a premium price for them.
FORBES: Booster Shot

溢价
After literatures on brand concept,brand equity,attitude theory and reasoned action theory had been reviewed;brand attitude of consumer had been narrowed down the brand attribute to 5Ps,which were product feature,brand performance,perceived quality,perceived image and premium price.
本文在回顾了以往关于品牌、品牌价值、态度理论和理性行为理论的研究后,认为消费者对品牌的态度取决于其对品牌五个属性的评价,这五个属性可以概括为产品特征、品牌表现、感知质量、感知形象和品牌溢价。