disruptive product innovation

基本解释

Then, with a division into two kinds—business model innovation and disruptive product innovation-the paper gives a separate description of each kind, and also a compare between them.
进而把裂变创新分为商业模式创新和破坏性产品创新两种类型，并分别介绍和对比分析了两者的异同点。
Open courseware is a classic example of disruptive technology, which, loosely defined, is an innovation that comes along one day to change a product or service, often standing an industry on its head.
开放课程是典型的最新“破坏性”技术的范例，从广义定义来讲，该技术指某天一项技术革新改变了一项产品或服务，常常是颠覆性的改变。

Their product innovation and disruptive pricing have given them a strong market position.
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"This is classic disruptive innovation, where the mainstream dismisses the product and small companies have time to create a real differentiated value, " says Staten.
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Disruptive innovation involves discarding conventional assumptions about how a particular product category works.
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